Our Purpose
Our Purpose
Our purpose is to promote Organic, Regenerative and Sustainable Agriculture as an economically viable alternative to conventional agriculture.
We seek to address the core problem of the 'organic' lifestyle being associated with wealth and high social status.
We aim at enhancing lives of both: The consumers as well as the producers of organic goods so that there is mutual, symbiotic benefit.
Since we seek to help both, the producers as well as the consumers, our solutions also exist on two fronts.
We train and empower farmers, helping them shift to sustainable, regenerative organic practices. This is done through our "KrishiKatta" initiative.
We help farmers get certification for their products and make it available at affordable prices. This helps us garner revenue for the farmers while enabling consumers to easily buy organic food without having to make a dent in their pockets.
Bring together the organic lifestyle offerings of several brands under one roof (including our own) in the form of an Organic Super-Store. Consumers can choose through and buy high quality products at competitive rates.
"Naturally Good" is a brand of the MahaOrganic Farmer Producer Company Limited.
For us food is not a commodity produced with toxic and artificial chemicals pushing species to extinction, driving climate change and spreading sickness, diseases and pandemics. Food is life, Food is Health, growing food ecologically is care for the Earth and regeneration of soil, water and biodiversity. When you connect with us by choosing organic lifestyle, you take care of your health and the health of the planet.
Return to Earth and join us to care for Earth, Biodiversity, on Seed saving, Agro ecology Regenerative Organic Agriculture, and healthy Food. Return to our roots for rich indigenous Knowledge and Ecological civilisation.
The Ultimate Stakeholders: Our Farmers
We are committed towards being a social enterprise as opposed to a purely profit-generating business. The MahaOrganic Farmer Producer Company Ltd is a farmer owned company. The company's motto is "Sarve Santu Niramayah" which means "May all be Healthy". We therefore aim at making life healthy for man, animals, the environment and the planet. All our processes are transparent and aims to uplift the lives of all stakeholders involved.
MahaOrganic's purpose is to bring social change by becoming catalysts in the development of rural India through various socio-economic initiatives. The company works at the back end as well as the front end of the sustainable agriculture value chain. At the back end it helps farmers and rural communities lead a sustainable life through its network partner concept called "KrishiKatta". At the front end the company envisions to serve the urban community with healthy, safe and nutritious organic grocery and lifestyle products through its franchise -"Naturally Good". of healthy living. We aim at getting city dwellers close to nature through our store experience thus making them "Naturally Good".
All Naturally Good products are of high quality and authentic, most being certified organic and sourced directly from farmers. By eliminating middlemen we give better prices to farmers and offer lower prices to consumers.